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In the opening stage, we will focus on constructing an excellent agency system (especially professional full-time agent). Besides, through introducing a strong management team from Taiwan, we will make the best of our 45-year experience in marketing and innovative product development and aim at the trend-setting company in the local market.
For the next step, we will expand our business to the employees of Taiwanese companies in Vietnam. In addition, based on the market development, we will also open up the group insurance and bank assurance business by cooperating with Indovina Bank and Cathay United Bank (Vietnam) and their customers.
In the future, we hope to duplicate the successful 'insurance + banking' dual-core strategy from Cathay Financial Holdings to become the most trustworthy and reliable financial institution in Vietnam.