News

CHILDREN PAINTING CONTEST III

Post date: 09/09/2011

Follow the principle and mission of Cathay Life in Viet Nam "Gieo mầm cho tương lai phồn thịnh", the contest is the source of inspiration and encourages children to bravely build their dreams as well as be determined to make their dreams come true. Knowing thoroughly what they yearn for and express their dreams in each picture are the way they prove themselves though young in age. Moreover, the parents could know more about their child through pictures.

CATHAY - CHILDREN PAINTING CONTEST 3rd TIME
Topic: "I PAINT MY DREAM"

  1. Topic of the contest: "I paint my dream".
    Follow the principle and mission of Cathay Life in Viet Nam "Gieo mầm cho tương lai phồn thịnh", the contest is the source of inspiration and encourages children to bravely build their dreams as well as be determined to make their dreams come true. Knowing thoroughly what they yearn for and express their dreams in each picture are the way they prove themselves though young in age. Moreover, the parents could know more about their child through pictures; hence they can support and guide them to the right way to achieve their dream. Also by means of their pictures, Cathay could comprehend Vietnamese children's desires then designing more insurance products which appropriate to them. That is the commitment that Cathay wants to show: Cathay Life - Better Life
  2. Organization Unit: Main Organization Unit: Cathay Life Vietnam – P.R. Dept cooperation with Thieu Nien Tien Phong magazine.
  3. Content:
    1. "I paint my dream" contest:
      Children in Groups taking the contest:
      • Group 1: Children in 6-8 age range.
      • Group 2: Children in 9-10 age range.
    2. Region:
      • Ho Chi Minh + Dong Nai.
      • Ha Noi + Hai Phong.
      • Can Tho + Da Nang.
    3. Time-limit:
      • From 20~28 Aug : Design and finish product (poster , brochure , bandroll …).
      • From 28 Aug to 1 Sep : Hanging brochure, poster and bandroll at 50 schools.
      • From 1 Sep to 15 Oct : Period of receiving the pictures.
      • From 25 Oct to 10 Nov : Granting ceremony will be organizing in HCMC and Ha Noi (the other province's candidate will receive the prize via mail.).
      • Stipulation for Painting Paper:
      • Dimension: Painting in A3 paper: 70cm (Height) x 50 cm (Width).
      • Paper material: no stipulation.
      • Color: no stipulation.

Outdoor acitivity:
17 Sep 2011 : Event outdoor activity at HCMC (Events organize and are responsible by Thieu Nien Tien Phong magazine, PR Dept supports guideline and equipments).

  1. Prize Structure:
    • First prize: Gold medal and gift worth 3million VND x 6 prizes.
    • Second prize: Silver medal and gift worth 2million VND x 12 prizes.
    • Third prize: Bronze medal and gift worth 1million VND x 18 prizes.
    • Consolation prize: Certificate and gift worth 500,000 VND x 60 prizes.
    • Consolation team prize for school: Certificate and gift worth 3million VND x 12 prizes.
    • Total for 3 regions will be 108 prizes, and the total expenses for prize will be 126.000.000 in VND.
  2. Regulations to give the prize:
    The candidates who win the first, second, third and consolation prizes will be invited to the granting ceremony. The winner who can't come to the show can give the family or Rep. of the school the proxy to receive the prize.
  3. Condition to take the contest:
    • Children in the 6-10 age range. No gender or knowledge discrimination.
    • Each candidate could only take one work to the contest.
    • All works that used to win the prize in any other contest or be exhibited at domestic or abroad cannot take the contest.
    • All works that take the contest will not be returned to the candidates. They are once sent to participate in the contest means becoming the possession of Cathay Life Insurance. Cathay Life Insurance Company has the right to use those works to take the contest, exhibition, auction to raise fund… or other non-profit activities.
    • The candidates agree Cathay to use their works, names, images, address and other personal information in this program for Cathay's marketing activities or publish an article in any means of communication (include newspaper, magazine, electronic newspaper...) related to them without fees or charges).
    • All works that sent to the organization unit must be attached with The "Children Painting Contest" Register Form. This form must be filled in adequately all the information.
    • If any insufficiency or inappropriateness during the contest, the organization unit has the right to change and instantly announce to the candidates.
  4. Other Notes:
    • Candidates may refer Organization Unit website www.cathaylife.com.vn for more detail information and some basic knowledge of drawing and painting.
    • Candidates may take the free painting paper at the Organization Unit.
    • Candidates may get the register form at the Organization Unit, newspapers, leaflet which are distributed at schools, photo copy or download form the Cathay's website.

For more information, please contact:
- HCMC: Ms. Quyen 08-62556699 ext 1234, Add: 46-48-50 Phạm Hồng Thái Dist1.
- HN: Ms Thúy An 04-62787888 Add: 167 Bùi Thị Xuân HN

Task of Announcing the Contest

  1. Cathay Life and Thieu Nien Tien Phong magazine announce about program to about 50 primary school in Hải Phòng, Hà Nội, Đà Nẵng, Tp Hồ Chí Minh, Đồng Nai, Cần Thơ.
  2. Poster and leaflet about the program will be delivered to the pupils.
  3. Information about program will be announced at some newspaper and website as P.R and Advertising banner.
Method Quantity Size Location Note
Leaflet 20.000 A5 School and give agency Offset printing
Poster 100 50cm x70cm School and agency office Offset printing
Painting paper 20,000 A3 Thieunien tien phong magazine and Agency Paper
Color Pencil 4,500 12 color Thieunien tien phong magazine and Agency Full set

Timeline

Task Timing
Finish the proposal and Media plan 20~28/8/2011
Creative works 20~28/8/2011
Delivery all the equipment painting paper, pencil, leaflet, poster to CRD 1~5/9/2011
Contact the schools 1~17/9/2011
Announce and P.R 1/9 to 25/9/2011
Receive the painting 1/9 to 15/10/2011
Evaluate the painting and choose the winner 15~20/10/2011
Inform the winner and invite the winner to granting ceremony 22~25/10/2011
Preparing for Granting ceremony 25/10 to 10/11/2011
Outdoor activities 17/9/2011